Why Did We Develop This Course
Marketing strategy and practice have undergone dramatic changes in the past ten years, and the pace of evolution is only getting faster. Major technical advances, including the explosion of the internet and mobile devices, have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age, even to survive, marketers must develop new strategies and practices better suited to today's new environment.
This course is designed to help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize your marketing performance.
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Who is it for?
Anyone that is new to marketing or wants to refresh their overall marketing skills including: Recent Graduates, Marketing professionals, Digital Marketers & Entrepreneurs
What you will learn
After the completion of the course, you will get a well rounded update on the various marketing topics that are most important for your day to day job including templates, tools and an Acknowledgment of Completion.
Course Subject Areas
24minMarketing
A Free Blended Learning Business Skills Development Program
| Module 1 | 24minMarketing Module | |
| Marketing strategy and practice have undergone dramatic changes in the past ten years, and the pace of evolution is only getting faster. Major technical advances, including the explosion of the internet and mobile devices, have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age, even to survive, marketers must develop new strategies and practices better suited to today's new environment.(-new-line-)This course is designed to help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize your marketing performance. | ||
| Unit 1 | 24 minute Marketing Pretest | |
| Unit 2 | Marketing Plan | |
| Unit 3 | Organizing your Marketing Department | |
| Unit 4 | Digital Marketing Plan | |
| Unit 5 | 5 Key Marketing Metrics that Actually Matter | |
| Unit 6 | Email Marketing Strategies | |
| Unit 7 | Social Media Results | |
| Unit 8 | Essential Search Engine Optimization Strategies | |
| Unit 9 | Content Marketing Superiority | |
| Unit 10 | Revenue Generation Models | |
| Unit 11 | 3 Quick Tips To Succeed with Inbound Marketing | |
| Unit 12 | 3 Tips on How to Run an Outbound Marketing Campaign | |
| Unit 13 | 3 Reasons on Why you Need to Podcast | |
| Unit 14 | 24 minute Marketing Posttest | |
Our Course Methodology
